September 3, 2008

Google not so green after all

It would seem that Google may not be that green after all. They are quick to publicise their investments in green technology, like the recent geothermal project. Nevertheless, when it comes to eco friendly search, then it is a different story.

This has come because the largest search engine in the world has ended its relationship with the green search engine Forestle, but they do apparently have a reasonable excuse. Google say that Forestle have been connected with offering incentives to produce income from artificial clicks on links.

However, Forestle insist that they have never offered incentives for their users to click on sponsored links; in fact, they have even placed text on every page telling their users not to click on Google’s sponsored links unless they are genuinely interested in the product or service.

Source [Ars Technica]