November 16, 2007

What is great content?

There is a path to follow that will make your website show up in a great place on the search engines results for your desired keywords etc, but in order to get there, it is necessary to make the site conform to certain parameters in order to tick all of the search engine boxes, but what are they?

Good text, that is easy to read with no typos, with images that relate to the text.

Interesting subjects, this could be providing news, information, entertainment, and problem solving.

Ease of search, this includes all content that’s both visible and hidden, keywords and descriptions.

Structure, this is how the page is made up, is it plain or complicated? The urge to over complicate the page, but simple with plenty of white space is fashionable, but things change.

Google is not the only search engine, there are other search engines out there, and their rules differ.

Source [Happy Content Manager]